Dell has become the first major computer manufacturer to commit to neutralizing the carbon impact of its worldwide operations, a significant extension of its global climate policy and environmental stewardship.
"Never before in the history of business have we seen such a critical need to build a worldwide community dedicated to improving the environment," Michael Dell, the company's chairman and CEO, said during a policy forum organized by the Center for Strategic and International Studies.
"Leadership starts at home, which is why we are going carbon-neutral, but this should only be the beginning of building long-term partnerships with customers, stakeholders and suppliers of all sizes to team up and make a difference for the Earth we all share," Dell said.
Dell issued a challenge to its peer companies during Dell's speech to join in 'a long-term, carbon-neutral commitment to our shared Earth'. The company also announced a new program called 'Plant a Forest for Me' that enables organizations worldwide to join together with Dell and share best practices, partner and facilitate the planting of millions of trees in sustainably managed reforestation projects.
Sometime down the road, especially if Al Gore has his way, this will be a big deal. While Dell continues to loose market share, they find way to stay competitive. Mother Earth is the newest charity.
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