Yesterday RIM made a slam dunk, with its latest shot into the arm of the wireless PDA customer. This new addictive toy is already turning heads. This comes on the heels of Blackberry's most successful entries the Pearl and the Curve. Blackberry got it right this time, or at least closer to right. They clearly are moving towards revolution and away form evolution.
The Bold, as its being called is feature rich and still manages to be small in size. Also it allows users to sync with iTunes; the addition of an expandable microSD slot will allow the Bold to double as a media player. Business people can now spend even less time with their families and more time with the Blackberry.
The unveiling is even more interesting because AT&T will have the exclusive rights to market the RIM handset when it is available in the U.S. later this year. AT&T already has exclusive U.S. rights to Apple's iPhone and a new high-speed version of the Apple handset is expected to be unveiled next month. Both devices are slated to operate on 3G high-speed UMTS/HSDPA networks.
RIM trumpeted the consumer features of the Bold, noting its 2 megapixel camera and video recording capability.
"While it is designed to meet the extensive requirements of the business professional during the day, the BlackBerry Bold smartphone also caters to the business person's consumer side," RIM's announcement stated. In a nod to Apple, RIM observed that BlackBerry Bold Media Sync users can sync with Apple's iTunes. The RIM handset also features several multimedia elements. The handset has dual stereo speakers and includes Roxio Media Manager and Roxio PhotoSuite 9 LE.
Let's wait and see how long it takes Blackberry to get a CDMA version off the shelf. The announcment of this will make the stock price jump over the next few months. If you dont get in now, you will miss the Curve. Do not wait to see the sales numbers, because iPhone is still king and migration takes longer than expected. Plus BlackBerry has experienced numerous delays with releases in the past.
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